In the standard business consulting model, there is a distinct distance. You, the client, have a problem. You hire an outside firm, the vendor. They provide a series of "deliverables"—a report, a set of recommendations, perhaps some content—and then they leave.

In the world of growth-focused business, there is a common, costly obsession: Traffic. Companies spend thousands of dollars on SEO, social media ads, and lead generation systems to get people to their "front door."